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Social Validation Critical to SEO
You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the search engines and social media, you need to socialize your website’s content. Here is why any good search engine optimization effort must include a social validation program in order to be successful.
Back about two years, I wrote a blog post about social media and search and how “success in social media means that you’ll get noticed in the organic search results. The search engines love fresh, unique content–and they love to find new URLs and links. If your site gets a link on a social media site, it will get noticed and crawled.”
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign) with a very specific targeted social media marketing or what I now call “social validation”.
In order for an article on your web site or even a blog post on your blog to rank well in the search engines, the search engines (Bing and Google) are looking for social validation. They see your new URL and index it, but will rank it higher in the search results if they can find some reason to: and one of those reasons includes social validation.
What is Social Validation?
When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL. They might even see some links form other web sites to that new URL. But if the search engines see real people mentioning the URL and interacting with it, they consider that the URL is validated, socially. The URL is “accepted”. And it’s that human interaction that the search engines are looking for. If the search engines can figure out some form of social validation of a URL, then most likely it is going to be a page that they will want to show in their search results. Social validation is that human SEO factor that the search engines have been looking to include in their algorithm for a very long time.
Social Validation is now a search engine optimization factor. Just like all of the other Search Engine Optimization Ranking Factors out there, anchor text, keyword use in the title tag, diversity of link sources, and trustworthiness of the domain, I am now adding a new search engine optimization factor to my list, social validation.
Social validation is really a dream come true for the search engines. Rather than hire hundreds or even thousands of employees or contractors to review web sites, social validation is a factor that the search engines can rely on in order to do that job. Sure, it’s not as good as hiring real people to review web sites. But it might be even better: the users who use search engines are the same people who frequently participate on social media and social networking web sites. So, it’s only logical that if a URL is liked on a social networking or social media web site, it’s also going to be liked if it shows up in the search results.
If you would like to take a look at social validation more in depth, take a look at this December 2010 article at Search Engine Land. Below some of the questions that Danny Sullivan got answered, along with responses. (For the full list of questions and answers, see the article I just referenced):
Back about two years, I wrote a blog post about social media and search and how “success in social media means that you’ll get noticed in the organic search results. The search engines love fresh, unique content–and they love to find new URLs and links. If your site gets a link on a social media site, it will get noticed and crawled.”
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign) with a very specific targeted social media marketing or what I now call “social validation”.
In order for an article on your web site or even a blog post on your blog to rank well in the search engines, the search engines (Bing and Google) are looking for social validation. They see your new URL and index it, but will rank it higher in the search results if they can find some reason to: and one of those reasons includes social validation.
What is Social Validation?
When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL. They might even see some links form other web sites to that new URL. But if the search engines see real people mentioning the URL and interacting with it, they consider that the URL is validated, socially. The URL is “accepted”. And it’s that human interaction that the search engines are looking for. If the search engines can figure out some form of social validation of a URL, then most likely it is going to be a page that they will want to show in their search results. Social validation is that human SEO factor that the search engines have been looking to include in their algorithm for a very long time.
Social Validation is now a search engine optimization factor. Just like all of the other Search Engine Optimization Ranking Factors out there, anchor text, keyword use in the title tag, diversity of link sources, and trustworthiness of the domain, I am now adding a new search engine optimization factor to my list, social validation.
Social validation is really a dream come true for the search engines. Rather than hire hundreds or even thousands of employees or contractors to review web sites, social validation is a factor that the search engines can rely on in order to do that job. Sure, it’s not as good as hiring real people to review web sites. But it might be even better: the users who use search engines are the same people who frequently participate on social media and social networking web sites. So, it’s only logical that if a URL is liked on a social networking or social media web site, it’s also going to be liked if it shows up in the search results.
If you would like to take a look at social validation more in depth, take a look at this December 2010 article at Search Engine Land. Below some of the questions that Danny Sullivan got answered, along with responses. (For the full list of questions and answers, see the article I just referenced):
1) If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?I believe now, more than ever, is a time that you need to start implementing social validation as a part of your overall search engine optimization strategy. Perhaps in a future post I will tell you about some of the actual techniques you can use in order to implement true social validation campaign. So for now, I am including a social validation campaign as a critical part of an overall search engine optimization strategy, just like a link building campaign.
Bing:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google:
Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article [NOTE: see the end of this article for more about that].
ARTATEL SEO Award 2011
HADIAH
Juara I, Rp. 5.500.000,- + Piala dan Piagam Penghargaan
Juara II, Rp. 2.500.000,- + Piala dan Piagam Penghargaan
Juara III, Rp. 1.500.000,- + Piala dan Piagam Penghargaan
Juara IV, Rp. 1.000.000,- + Piala dan Piagam Penghargaan
Juara V, Rp. 750.000,- + Piala dan Piagam Penghargaan
Juara VI Rp. 250.000,- + Piagam penghargaan.
Juara VII Rp. 250.000,- + Piagam penghargaan.
Juara VIII Rp. 250.000,- + Piagam penghargaan.
Juara IX, Rp. 250.000,- + Piagam penghargaan.
Juara X, Rp. 250.000,- + Piagam penghargaan.
Juara II, Rp. 2.500.000,- + Piala dan Piagam Penghargaan
Juara III, Rp. 1.500.000,- + Piala dan Piagam Penghargaan
Juara IV, Rp. 1.000.000,- + Piala dan Piagam Penghargaan
Juara V, Rp. 750.000,- + Piala dan Piagam Penghargaan
Juara VI Rp. 250.000,- + Piagam penghargaan.
Juara VII Rp. 250.000,- + Piagam penghargaan.
Juara VIII Rp. 250.000,- + Piagam penghargaan.
Juara IX, Rp. 250.000,- + Piagam penghargaan.
Juara X, Rp. 250.000,- + Piagam penghargaan.
Total Hadiah Rp. 12.500.000,-
Peraturan ARTATEL SEO Award 2011:
1. Tanggal dimulainya ARTATEL SEO Award 2011 adalah 11 Juni 2011 (Jam 12:00 wib). (peserta di perkenankan mencuri start setelah membaca pengumuman ini)
2. Tanggal berakhirnya ARTATEL SEO Award 2011 adalah 30 September 2011 (Jam 12:00 wib).
3. Pemenang ARTATEL SEO Award 2011 akan diumumkan tanggal 10 Oktober 2011.
4. Artikel yg dilombakan, tidak diperbolehkan menyinggung unsur SARA, pornografi, diskriminasi, atau tulisan apa saja yang dapat dinyatakan melanggar hukum yang berlaku dalam Negara Kesatuan Republik Indonesia.
5. Target Keyword: “ARTATEL, Solusi komunikasi hemat dan handal”
6. Peserta wajib mencantumkan setidak-tidaknya 5 (lima) kalimat dari daftar di bawah ini,
2. Tanggal berakhirnya ARTATEL SEO Award 2011 adalah 30 September 2011 (Jam 12:00 wib).
3. Pemenang ARTATEL SEO Award 2011 akan diumumkan tanggal 10 Oktober 2011.
4. Artikel yg dilombakan, tidak diperbolehkan menyinggung unsur SARA, pornografi, diskriminasi, atau tulisan apa saja yang dapat dinyatakan melanggar hukum yang berlaku dalam Negara Kesatuan Republik Indonesia.
5. Target Keyword: “ARTATEL, Solusi komunikasi hemat dan handal”
6. Peserta wajib mencantumkan setidak-tidaknya 5 (lima) kalimat dari daftar di bawah ini,
avaya pabx
business phone
call to pbx
cdma fwt
cdma gateway
cdma pabx
cdma pbx
cdma router
cellular gateway
central pabx
daftar harga pabx
digital phone system
efax
efisiensi biaya
efisiensi biaya telephone
efisiensi biaya telepon
email fax
email to fax
fax email
fax internet
fax to email
fixed wireless terminal
free pbx
free sms gateway
fwt connect
gateways voip
gsm cellular gateway
gsm fax
gsm fwt
gsm gateway
gsm gsm cdma
gsm modem fax
gsm module
gsm network
gsm pabx
gsm pbx
gsm router
gsm sms gateway
gsm terminal
gsm to fax
hosted pbx phone system
internet fax
ip pabx
ip pbx
ip pbx sip
ip pbxs
ip phones
ippbx
isdn
jual pabx murah
matrix
menghemat biaya telephone
menghemat biaya telepon
mengurangi biaya telephone
mengurangi biaya telepon
menurunkan biaya telephone
mesin pabx
modem gsm
nec pabx
nortel ip pbx
pabx alcatel
pabx avaya
pabx bekas
pabx billing software
pabx billing system
pabx digital
pabx ericsson
pabx gsm
pabx matrix
pabx murah
pabx nec
pabx nortel
pabx panasonic
pabx panasonic bekas
pabx panasonic murah
pabx philips
pabx phone system
pabx sahitel
pabx second
pabx siemens
pabx system
panasonic pabx
panasonic pabx system
panasonic pbx
pbx for voip
pbx gsm
pbx panasonic
pbx to voip
penghemat biaya telephone
penurun biaya telephone
philips pabx
phillips pabx
pstn gateway
repeater gsm
router gsm
service pabx panasonic bekas
sewa pabx
siemens pabx
siemens pbx
sim box
sip gsm gateway
small office phone system
sms gateway provider
toko pabx
upgrade pabx
virtual pbx phone system
virtual phone systems
voice over ip
voip business phone systems
voip mobile
voip server
voip to pbx
wireless phone system
business phone
call to pbx
cdma fwt
cdma gateway
cdma pabx
cdma pbx
cdma router
cellular gateway
central pabx
daftar harga pabx
digital phone system
efax
efisiensi biaya
efisiensi biaya telephone
efisiensi biaya telepon
email fax
email to fax
fax email
fax internet
fax to email
fixed wireless terminal
free pbx
free sms gateway
fwt connect
gateways voip
gsm cellular gateway
gsm fax
gsm fwt
gsm gateway
gsm gsm cdma
gsm modem fax
gsm module
gsm network
gsm pabx
gsm pbx
gsm router
gsm sms gateway
gsm terminal
gsm to fax
hosted pbx phone system
internet fax
ip pabx
ip pbx
ip pbx sip
ip pbxs
ip phones
ippbx
isdn
jual pabx murah
matrix
menghemat biaya telephone
menghemat biaya telepon
mengurangi biaya telephone
mengurangi biaya telepon
menurunkan biaya telephone
mesin pabx
modem gsm
nec pabx
nortel ip pbx
pabx alcatel
pabx avaya
pabx bekas
pabx billing software
pabx billing system
pabx digital
pabx ericsson
pabx gsm
pabx matrix
pabx murah
pabx nec
pabx nortel
pabx panasonic
pabx panasonic bekas
pabx panasonic murah
pabx philips
pabx phone system
pabx sahitel
pabx second
pabx siemens
pabx system
panasonic pabx
panasonic pabx system
panasonic pbx
pbx for voip
pbx gsm
pbx panasonic
pbx to voip
penghemat biaya telephone
penurun biaya telephone
philips pabx
phillips pabx
pstn gateway
repeater gsm
router gsm
service pabx panasonic bekas
sewa pabx
siemens pabx
siemens pbx
sim box
sip gsm gateway
small office phone system
sms gateway provider
toko pabx
upgrade pabx
virtual pbx phone system
virtual phone systems
voice over ip
voip business phone systems
voip mobile
voip server
voip to pbx
wireless phone system
Peserta lomba, wajib menampilkan Logo ARTATEL SEO Award 2011 seperti dibawah ini di blog/ web pribadi peserta untuk mengumumkan ARTATEL SEO Award 2011,
dengan mengcopy link
ARTATEL, Solusi komunikasi hemat dan handal
7. Artikel yg dikutsertakan dalam ARTATEL SEO Award 2011 ini wajib dibuat di artatel.com/artikel
8. Hanya artikel yang dibuat di artatel.com/artikel saja yang dianggap mengikuti ARTATEL SEO AWARD 2011.
9. Artikel yg dikutsertakan dalam ARTATEL SEO Award 2011 ini wajib menggunakan bahasa Indonesia sebagai content relevansinya.
10. Relevansi content sangat diperhatikan dalam penilaian kami, buatlah content berbahasa indonesia yang sesuai target kata kunci dan enak dibaca.
11. Peserta wajib mempublikasikan event ARTATEL SEO AWARD 2011 ini di blog atau website peserta sendiri dengan membuat artikel tentang penyelenggaraan contest SEO ini dan diperbolehkan untuk copy paste dari artatel.info dan wajib mengsubmit link tersebut di artatel.com/artikel
12. Pendaftaran tidak dipungut biaya dan terbuka untuk siapa saja tanpa batasan umur.
13. Setiap entry halaman peserta harus memiliki back link yang dapat dilihat terhadap www.artatel.com/
14. Satu orang hanya dapat memperoleh satu hadiah. Peserta boleh mendaftar beberapa domain, dengan syarat nama, email, dan alamat harus sama. Nama berbeda tapi orangnya sama akan di diskualifikasi.
15. Peserta wajib mendaftarkan diri (sign up) di artatel.com/artikel dengan data-data pribadi yang valid.
16. Penyelenggara ARTATEL SEO Award 2011 dan karyawan PT. ARTATEL INDO KARYA beserta keluarga, diperbolehkan mengikuti kontes, namun tidak berhak memperoleh hadiah apapun.
17. Peraturan dapat ditambah atau diubah dari waktu ke waktu sesuai dengan feedback yang diterima dari peserta dan akan di publikasikan di www.artatel.info
18. Target pemenangan ARTATEL SEO Award 2011 adalah 10 besar di Google.co.id (bukan google.com)
19. Pemenang ARTATEL SEO Award yg saat mendaftarkan diri atau sign up di artatel.com/artikel/ tidak mengisi data dengan jelas dan lengkap atau menggunakan email yang tidak bisa dihubungi (valid), maka kemenangannya akan di batalkan.
20. Artikel dapat di adopsi di www.artatel.com atau www.artatel.com/in (tidak dianjurkan untuk melakukan copy paste).
21. Bagi yang kedapatan melakukan copy paste artikel, anda punya waktu 48 jam untuk menghapusnya. Jika dalam waktu tersebut anda belum bisa bekerjasama dengan panitia, kami akan hapus nama anda dari daftar peserta.
22. Dengan mengikuti ARTATEL SEO AWARD 2011, peserta di anggap telah menyatakan setuju terhadap semua syarat dan ketentuan yang berlaku pada ARTATEL SEO AWARD 2011 ini.
Catatan:
Hanya teknik-teknik SEO yang etis saja yang dapat digunakan dalam kontes ini, dan para juri berhak untuk meninjau kembali teknik-teknik yang digunakan oleh para pemenang, untuk memastikannya.
