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How to Increase Page Rank with Search Engine Optimization 2
What is Page Rank?
If you're involved in Search Engine Optimization, or have the Google Toolbar installed in your browser, chances are you'll have come across Google page rank.
Google Page Rank basically a score for your website out of 10 based upon how important Google think you're page is in the whole scheme of interweb searchery.
By important, Google means how many people link to your page, the more pages there are, the more relevant your page must be. But that's not quite it, it's no good having thousands of links to your page if they're not important pages themselves, so in turn, it is also determined by the quality of the pages that link to you.
Google themselves say the importance is made up of over 500 million variables and 2 billion terms, whilst Wikipedia have a "simplified" algorithm that in my opinion is anything but, mind you, maths was never my forte.
In a nutshell, more quality links = higher page ranks. Like with many Search Engine Optimization techniques, Google page rank alone will not guarantee you a high ranking, but it will help, it's more than likely that pages with a lower page rank will appear above yours if they have managed to crack other areas of Search Engine Optimization.
Rest assured though, if you have a number of quality links to your page, it's SERP (search engine results page) ranking will improve along with it's page rank, which will do you no harm at all in the Search Engine Optimization world.
Realistically speaking, as a small business owner you should probably be aiming for a score of around 2 or 3 once you're site is established in the Google. High scores of 7 or above to be reserved for the big players, such as Microsoft, Apple and Google themselves (the google home page gets 10)
Page Rank Inbound/Backlink Implementation
The page rank of a page depends on the number and page rank metric of all pages that link to it. A page that is linked to, by many pages with high page rank receives a high rank itself. Implementing BackLinks from other high page rank sites will determine the popularity or importance of your website and result in a higher ranking in Google.
Our team at Search Engine Partner will look at your firm's current website, search engine presence, and the competitive landscape of the internet for your targeted clients. We will then decide the best strategy for accomplishing both your short and long term goals. Campaigns are completely customized to every client.
Campaigns may start out with a very narrow match keyword assignment, while others target both broad and narrow match keyword phrases. Direction of all campaigns is determined by the factors listed above, budget, and how much revenue your firm is generating from your search marketing efforts. We perform only "white hat" techniques utilizing a thematic optimization methodology according to industry approved best practices. We do not use any "black hat" tactics such as link farming, cloaking, spamming, keyword or content ********. We incorporate all aspects of the best aspects of the most effective industry standards to develop and implement strategies in both organic and paid searches. In doing this, we can achieve both short and long term goals in some of the following areas:
Linkbait Formulation
Linkbait is the website content that targets link-friendly audiences. Its goals include high levels of traffic, visibility, branding, and numerous links; having many relative links to your site increase page rank and assist your site with moving up in Google.
Inbound Link Popularity and Diversity Strategy Formulation
We search out relevant websites for your website to exchange links with. We will find back links with high ranking sites and link your site as well the targeted websites on the first five pages of Google's search result page. We will form strategic alliances with quality websites that will point to targeted websites and yours. This will improve the internal link structure of the site in all areas and will give a higher page raking. A page that is linked to by many pages with high PageRank receives a high rank itself.
Keys to Search Engine Ranking
Google uses dozens of factors to determine which site will rank highest for specific keywords. The primary ranking factors that we evaluate from an overall perspective are the following:
Backend Coding(what the robots see)
The way the code is written and how certain elements are used to build relevancy for keywords is essential in a search engine optimization plan. Some of the code elements include META tags, site accessibility tags like XHTML attributes, CSS, XML sitemaps, JavaScript, dynamic content like PHP and general code cleanliness.
Website Architecture
The structure of the website is critical to achieving search engine rankings for two reasons. First, it is important to make sure that your pages and content are being indexed (consistently crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to help build relevancy for keywords. If this may be seen as being done by an engineer, the code of the website above is done by engineers.
Search Engine Optimization Copywriting
Search engine algorithms are placing more importance than ever on the text content on the website. If a site is aiming to rank for specific keywords and phrases, it is critical that the site have readable text content that incorporate those keywords or phrases. Mentioning a targeted phrase one time in the text is not sufficient.
Link Popularity
Google measures the popularity of your website by the amount and quality of websites that are linking to your site. If your site does not have competitive link popularity, it will not achieve top rankings for keywords. We will look at the sites that are consistently ranking for your desired keywords, and make sure that we build enough in-bound link popularity so that your site can compete for rankings.
Search Engine Friendly Website Construction
Web 2.0 Design and Web Development Services including eCommerce, Newspaper website, Magazine website, Social Networking website, Corporate website, Restaurant website, Law Firm website, Doctors' Offices, and more.
1. Rank website on the first page of Google, Yahoo!, and Bing for the search terms you provide.
2. Drive not only traffic, but qualified traffic, to your website by phrasing titles and descriptions with calls to action (a must for any online advertising campaign).
3. Increase website visitor retention with incentives like articles, blogs, and forums with RSS feeds and user accounts.
4. Increase page view rates by customizing aesthetics, layout, and calls to action per user demographics (great for internet marketing).
5. Integrate Google Analytics to track visitors (also part of Search Engine Optimization optimization services).
6. Construct the website in an open source platform that will allow for automatic updates with new recommendations from the W3C and as vulnerabilities and viruses are identified.
Search Engine Optimization 2.0 Optimization Services (Strategically Elevating Optimization)
Search Engine Optimization 2.0 optimization (website optimization, image optimization, product feed optimization for eCommerce websites), Social Media Optimization, News Feed and Article Optimization, YouTube Optimization, Local Business Result Optimization, and more...
1. Rank your website on the first page of Google, Yahoo!, and Bing for the most competitive search terms/phrases within your industry.
2. Acquire “Search Engine Real-Estate” in Google and saturate the search engine results with your placements.
3. Drive only qualified traffic to your website by optimizing for shopping and buying search terms (a must for online advertising).
4. Increase brand presence of website through social networking including bookmarking, blogging, forum posting, press release distribution, and article submissions (part of internet marketing).
5. Rank website under local IP address searches for major metropolitan areas (not the same as a Google Maps search).
Reverse Search Engine Optimization
Online Reputation Management, Website Construction, Copywriting, Blogging, Press Release Distribution, Social Media Optimization, News Feed and Article Optimization, YouTube Optimization
(n) reverse search engine optimization (reverse Search Engine Optimization), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." -Clinton Cimring, 2006
New Media Services
Online Intellectual Properties, Website Copyrights, Website Trademarks (WordMarks, ServiceMarks, and Logo Trademarks)
As website trademark agents and licensed USPTO practitioners we have learned that our clients value simplicity. Therefore, our online trademark practitioners offer a single trademark and copyright search option and will file the related federal trademark (servicemark or wordmark) application for registration in a single class for FREE*. We also offer expedited website copyright service with the USCO Library of Congress.
Our website trademark practitioners recognize that prompt service is expected in today's competitive global business environment. Therefore, our trademark agents do not charge extra for prompt website trademark and webste copyright service.
Pay Per Click Management(Search Engine Marketing)
Google Adwords, Yahoo Sponsored Search, and Bing adCenter
Google eye tracking studies show that although pay per click is a dying industry, users still gravitate to the top of the Sponsored Link section of Google and the same is true of the Sponsored Results section of Yahoo and the Sponsored Sites section of Bing. As Search Engine Optimization Treo proved in 2001, a pay per click or search engine marketing campaign can be optimized and those top positions are achievable without outbidding your competitors. Let us manage your search engne marketing campaign and ensure you're maximizing your budget and outperforming your competitors' search engine marketing and pay per click campaigns.
Search Engine Friendly Website Redesign
Basic website redesign for a current website with Web 2.0 elements and the latest online advertising trends.
Widescreen displays are no longer a trend. 99% of the displays being built today have widescreens, which means that if your website is vertical based it's outdated. Computer widescreen resolutions are 1280x800 (laptop screens) and 1440x900 (desktop screens). (These are actually 16:10 aspect ratios, but will work well with 16:9 HDTVs and displays.)
Standard high definition televisions resolutions are 1280x720 and 1920x1080 (the new standard).
What is Page Rank?If you're involved in Search Engine Optimization, or have the Google Toolbar installed in your browser, chances are you'll have come across Google page rank.
Google Page Rank basically a score for your website out of 10 based upon how important Google think you're page is in the whole scheme of interweb searchery.
By important, Google means how many people link to your page, the more pages there are, the more relevant your page must be. But that's not quite it, it's no good having thousands of links to your page if they're not important pages themselves, so in turn, it is also determined by the quality of the pages that link to you.
Google themselves say the importance is made up of over 500 million variables and 2 billion terms, whilst Wikipedia have a "simplified" algorithm that in my opinion is anything but, mind you, maths was never my forte.
In a nutshell, more quality links = higher page ranks. Like with many Search Engine Optimization techniques, Google page rank alone will not guarantee you a high ranking, but it will help, it's more than likely that pages with a lower page rank will appear above yours if they have managed to crack other areas of Search Engine Optimization.
Rest assured though, if you have a number of quality links to your page, it's SERP (search engine results page) ranking will improve along with it's page rank, which will do you no harm at all in the Search Engine Optimization world.
Realistically speaking, as a small business owner you should probably be aiming for a score of around 2 or 3 once you're site is established in the Google. High scores of 7 or above to be reserved for the big players, such as Microsoft, Apple and Google themselves (the google home page gets 10)
Page Rank Inbound/Backlink Implementation
The page rank of a page depends on the number and page rank metric of all pages that link to it. A page that is linked to, by many pages with high page rank receives a high rank itself. Implementing BackLinks from other high page rank sites will determine the popularity or importance of your website and result in a higher ranking in Google.
Our team at Search Engine Partner will look at your firm's current website, search engine presence, and the competitive landscape of the internet for your targeted clients. We will then decide the best strategy for accomplishing both your short and long term goals. Campaigns are completely customized to every client.
Campaigns may start out with a very narrow match keyword assignment, while others target both broad and narrow match keyword phrases. Direction of all campaigns is determined by the factors listed above, budget, and how much revenue your firm is generating from your search marketing efforts. We perform only "white hat" techniques utilizing a thematic optimization methodology according to industry approved best practices. We do not use any "black hat" tactics such as link farming, cloaking, spamming, keyword or content ********. We incorporate all aspects of the best aspects of the most effective industry standards to develop and implement strategies in both organic and paid searches. In doing this, we can achieve both short and long term goals in some of the following areas:
Linkbait Formulation
Linkbait is the website content that targets link-friendly audiences. Its goals include high levels of traffic, visibility, branding, and numerous links; having many relative links to your site increase page rank and assist your site with moving up in Google.
Inbound Link Popularity and Diversity Strategy Formulation
We search out relevant websites for your website to exchange links with. We will find back links with high ranking sites and link your site as well the targeted websites on the first five pages of Google's search result page. We will form strategic alliances with quality websites that will point to targeted websites and yours. This will improve the internal link structure of the site in all areas and will give a higher page raking. A page that is linked to by many pages with high PageRank receives a high rank itself.
Keys to Search Engine Ranking
Google uses dozens of factors to determine which site will rank highest for specific keywords. The primary ranking factors that we evaluate from an overall perspective are the following:
Backend Coding(what the robots see)
The way the code is written and how certain elements are used to build relevancy for keywords is essential in a search engine optimization plan. Some of the code elements include META tags, site accessibility tags like XHTML attributes, CSS, XML sitemaps, JavaScript, dynamic content like PHP and general code cleanliness.
Website Architecture
The structure of the website is critical to achieving search engine rankings for two reasons. First, it is important to make sure that your pages and content are being indexed (consistently crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to help build relevancy for keywords. If this may be seen as being done by an engineer, the code of the website above is done by engineers.
Search Engine Optimization Copywriting
Search engine algorithms are placing more importance than ever on the text content on the website. If a site is aiming to rank for specific keywords and phrases, it is critical that the site have readable text content that incorporate those keywords or phrases. Mentioning a targeted phrase one time in the text is not sufficient.
Link Popularity
Google measures the popularity of your website by the amount and quality of websites that are linking to your site. If your site does not have competitive link popularity, it will not achieve top rankings for keywords. We will look at the sites that are consistently ranking for your desired keywords, and make sure that we build enough in-bound link popularity so that your site can compete for rankings.
Search Engine Friendly Website Construction
Web 2.0 Design and Web Development Services including eCommerce, Newspaper website, Magazine website, Social Networking website, Corporate website, Restaurant website, Law Firm website, Doctors' Offices, and more.
1. Rank website on the first page of Google, Yahoo!, and Bing for the search terms you provide.2. Drive not only traffic, but qualified traffic, to your website by phrasing titles and descriptions with calls to action (a must for any online advertising campaign).
3. Increase website visitor retention with incentives like articles, blogs, and forums with RSS feeds and user accounts.
4. Increase page view rates by customizing aesthetics, layout, and calls to action per user demographics (great for internet marketing).
5. Integrate Google Analytics to track visitors (also part of Search Engine Optimization optimization services).
6. Construct the website in an open source platform that will allow for automatic updates with new recommendations from the W3C and as vulnerabilities and viruses are identified.
Search Engine Optimization 2.0 Optimization Services (Strategically Elevating Optimization)
Search Engine Optimization 2.0 optimization (website optimization, image optimization, product feed optimization for eCommerce websites), Social Media Optimization, News Feed and Article Optimization, YouTube Optimization, Local Business Result Optimization, and more...
1. Rank your website on the first page of Google, Yahoo!, and Bing for the most competitive search terms/phrases within your industry.2. Acquire “Search Engine Real-Estate” in Google and saturate the search engine results with your placements.
3. Drive only qualified traffic to your website by optimizing for shopping and buying search terms (a must for online advertising).
4. Increase brand presence of website through social networking including bookmarking, blogging, forum posting, press release distribution, and article submissions (part of internet marketing).
5. Rank website under local IP address searches for major metropolitan areas (not the same as a Google Maps search).
Reverse Search Engine Optimization
Online Reputation Management, Website Construction, Copywriting, Blogging, Press Release Distribution, Social Media Optimization, News Feed and Article Optimization, YouTube Optimization
(n) reverse search engine optimization (reverse Search Engine Optimization), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." -Clinton Cimring, 2006New Media Services
Online Intellectual Properties, Website Copyrights, Website Trademarks (WordMarks, ServiceMarks, and Logo Trademarks)
As website trademark agents and licensed USPTO practitioners we have learned that our clients value simplicity. Therefore, our online trademark practitioners offer a single trademark and copyright search option and will file the related federal trademark (servicemark or wordmark) application for registration in a single class for FREE*. We also offer expedited website copyright service with the USCO Library of Congress.Our website trademark practitioners recognize that prompt service is expected in today's competitive global business environment. Therefore, our trademark agents do not charge extra for prompt website trademark and webste copyright service.
Pay Per Click Management(Search Engine Marketing)
Google Adwords, Yahoo Sponsored Search, and Bing adCenter
Google eye tracking studies show that although pay per click is a dying industry, users still gravitate to the top of the Sponsored Link section of Google and the same is true of the Sponsored Results section of Yahoo and the Sponsored Sites section of Bing. As Search Engine Optimization Treo proved in 2001, a pay per click or search engine marketing campaign can be optimized and those top positions are achievable without outbidding your competitors. Let us manage your search engne marketing campaign and ensure you're maximizing your budget and outperforming your competitors' search engine marketing and pay per click campaigns.Search Engine Friendly Website Redesign
Basic website redesign for a current website with Web 2.0 elements and the latest online advertising trends.
Widescreen displays are no longer a trend. 99% of the displays being built today have widescreens, which means that if your website is vertical based it's outdated. Computer widescreen resolutions are 1280x800 (laptop screens) and 1440x900 (desktop screens). (These are actually 16:10 aspect ratios, but will work well with 16:9 HDTVs and displays.)Standard high definition televisions resolutions are 1280x720 and 1920x1080 (the new standard).
