What is Page Rank?

How to Increase Page Rank with Search Engine Optimization 2

 What is Page Rank?

If you're involved in Search Engine Optimization, or have the Google Toolbar installed in your browser, chances are you'll have come across Google page rank.

Google Page Rank basically a score for your website out of 10 based upon how important Google think you're page is in the whole scheme of interweb searchery.

By important, Google means how many people link to your page, the more pages there are, the more relevant your page must be. But that's not quite it, it's no good having thousands of links to your page if they're not important pages themselves, so in turn, it is also determined by the quality of the pages that link to you.

Google themselves say the importance is made up of over 500 million variables and 2 billion terms, whilst Wikipedia have a "simplified" algorithm that in my opinion is anything but, mind you, maths was never my forte.

In a nutshell, more quality links = higher page ranks. Like with many Search Engine Optimization techniques, Google page rank alone will not guarantee you a high ranking, but it will help, it's more than likely that pages with a lower page rank will appear above yours if they have managed to crack other areas of Search Engine Optimization.

Rest assured though, if you have a number of quality links to your page, it's SERP (search engine results page) ranking will improve along with it's page rank, which will do you no harm at all in the Search Engine Optimization world.

Realistically speaking, as a small business owner you should probably be aiming for a score of around 2 or 3 once you're site is established in the Google. High scores of 7 or above to be reserved for the big players, such as Microsoft, Apple and Google themselves (the google home page gets 10) 

Page Rank Inbound/Backlink Implementation
The page rank of a page depends on the number and page rank metric of all pages that link to it. A page that is linked to, by many pages with high page rank receives a high rank itself. Implementing BackLinks from other high page rank sites will determine the popularity or importance of your website and result in a higher ranking in Google.
Our team at Search Engine Partner will look at your firm's current website, search engine presence, and the competitive landscape of the internet for your targeted clients. We will then decide the best strategy for accomplishing both your short and long term goals. Campaigns are completely customized to every client. 
Campaigns may start out with a very narrow match keyword assignment, while others target both broad and narrow match keyword phrases. Direction of all campaigns is determined by the factors listed above, budget, and how much revenue your firm is generating from your search marketing efforts. We perform only "white hat" techniques utilizing a thematic optimization methodology according to industry approved best practices. We do not use any "black hat" tactics such as link farming, cloaking, spamming, keyword or content ********. We incorporate all aspects of the best aspects of the most effective industry standards to develop and implement strategies in both organic and paid searches. In doing this, we can achieve both short and long term goals in some of the following areas:


Linkbait Formulation
Linkbait is the website content that targets link-friendly audiences. Its goals include high levels of traffic, visibility, branding, and numerous links; having many relative links to your site increase page rank and assist your site with moving up in Google.


Inbound Link Popularity and Diversity Strategy Formulation 
We search out relevant websites for your website to exchange links with. We will find back links with high ranking sites and link your site as well the targeted websites on the first five pages of Google's search result page. We will form strategic alliances with quality websites that will point to targeted websites and yours. This will improve the internal link structure of the site in all areas and will give a higher page raking. A page that is linked to by many pages with high PageRank receives a high rank itself.

Keys to Search Engine Ranking 
Google uses dozens of factors to determine which site will rank highest for specific keywords. The primary ranking factors that we evaluate from an overall perspective are the following:

Backend Coding(what the robots see) 
The way the code is written and how certain elements are used to build relevancy for keywords is essential in a search engine optimization plan. Some of the code elements include META tags, site accessibility tags like XHTML attributes, CSS, XML sitemaps, JavaScript, dynamic content like PHP and general code cleanliness. 

Website Architecture
The structure of the website is critical to achieving search engine rankings for two reasons. First, it is important to make sure that your pages and content are being indexed (consistently crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to help build relevancy for keywords. If this may be seen as being done by an engineer, the code of the website above is done by engineers.

Search Engine Optimization Copywriting
Search engine algorithms are placing more importance than ever on the text content on the website. If a site is aiming to rank for specific keywords and phrases, it is critical that the site have readable text content that incorporate those keywords or phrases. Mentioning a targeted phrase one time in the text is not sufficient. 


Link Popularity
Google measures the popularity of your website by the amount and quality of websites that are linking to your site. If your site does not have competitive link popularity, it will not achieve top rankings for keywords. We will look at the sites that are consistently ranking for your desired keywords, and make sure that we build enough in-bound link popularity so that your site can compete for rankings.


Search Engine Friendly Website Construction
Web 2.0 Design and Web Development Services including eCommerce, Newspaper website, Magazine website, Social Networking website, Corporate website, Restaurant website, Law Firm website, Doctors' Offices, and more.

1. Rank website on the first page of Google, Yahoo!, and Bing for the search terms you provide.
2. Drive not only traffic, but qualified traffic, to your website by phrasing titles and descriptions with calls to action (a must for any online advertising campaign).
3. Increase website visitor retention with incentives like articles, blogs, and forums with RSS feeds and user accounts.
4. Increase page view rates by customizing aesthetics, layout, and calls to action per user demographics (great for internet marketing). 
5. Integrate Google Analytics to track visitors (also part of Search Engine Optimization optimization services). 
6. Construct the website in an open source platform that will allow for automatic updates with new recommendations from the W3C and as vulnerabilities and viruses are identified. 


Search Engine Optimization 2.0 Optimization Services (Strategically Elevating Optimization)
Search Engine Optimization 2.0 optimization (website optimization, image optimization, product feed optimization for eCommerce websites), Social Media Optimization, News Feed and Article Optimization, YouTube Optimization, Local Business Result Optimization, and more...
1. Rank your website on the first page of Google, Yahoo!, and Bing for the most competitive search terms/phrases within your industry.
2. Acquire “Search Engine Real-Estate” in Google and saturate the search engine results with your placements.
3. Drive only qualified traffic to your website by optimizing for shopping and buying search terms (a must for online advertising).
4. Increase brand presence of website through social networking including bookmarking, blogging, forum posting, press release distribution, and article submissions (part of internet marketing).
5. Rank website under local IP address searches for major metropolitan areas (not the same as a Google Maps search).


Reverse Search Engine Optimization
Online Reputation Management, Website Construction, Copywriting, Blogging, Press Release Distribution, Social Media Optimization, News Feed and Article Optimization, YouTube Optimization
(n) reverse search engine optimization (reverse Search Engine Optimization), reverse search engine optimisation (the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press) "the simultaneous optimization of intended results while decreasing or eliminating unintended results"; "in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized"; "to demote the optimization and diversification of a search engine result." -Clinton Cimring, 2006


New Media Services
Online Intellectual Properties, Website Copyrights, Website Trademarks (WordMarks, ServiceMarks, and Logo Trademarks)
As website trademark agents and licensed USPTO practitioners we have learned that our clients value simplicity. Therefore, our online trademark practitioners offer a single trademark and copyright search option and will file the related federal trademark (servicemark or wordmark) application for registration in a single class for FREE*. We also offer expedited website copyright service with the USCO Library of Congress.
Our website trademark practitioners recognize that prompt service is expected in today's competitive global business environment. Therefore, our trademark agents do not charge extra for prompt website trademark and webste copyright service.


Pay Per Click Management(Search Engine Marketing)
Google Adwords, Yahoo Sponsored Search, and Bing adCenter
Google eye tracking studies show that although pay per click is a dying industry, users still gravitate to the top of the Sponsored Link section of Google and the same is true of the Sponsored Results section of Yahoo and the Sponsored Sites section of Bing. As Search Engine Optimization Treo proved in 2001, a pay per click or search engine marketing campaign can be optimized and those top positions are achievable without outbidding your competitors. Let us manage your search engne marketing campaign and ensure you're maximizing your budget and outperforming your competitors' search engine marketing and pay per click campaigns.


Search Engine Friendly Website Redesign 
Basic website redesign for a current website with Web 2.0 elements and the latest online advertising trends. 
Widescreen displays are no longer a trend. 99% of the displays being built today have widescreens, which means that if your website is vertical based it's outdated. Computer widescreen resolutions are 1280x800 (laptop screens) and 1440x900 (desktop screens). (These are actually 16:10 aspect ratios, but will work well with 16:9 HDTVs and displays.)
Standard high definition televisions resolutions are 1280x720 and 1920x1080 (the new standard).

linking campaign

Search Engine Optimization Ranking Factors - A linking campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed.
Back in the early 1990s, when there were no search engines (way before Google even existed), we “surfed” the web. We relied on other websites that had “link lists” that pointed to other websites that were “worthy enough” of being linked-to or were simply recommended. When we “surfed” the web we went from one website to another to another based on links. And if you had a good website you could typically get links from other websites that would ultimately bring you more “hits”.
Great Content
Your website’s content is ultimately responsible for it ability or inability to get links from other websites. If your website has no content or has bad content then there’s not much of a chance that someone who owns another website will link to your website. If you have great content on your website then you have the potential to get links from other websites–you just have to tell everyone that your website exists so they’ll take a look at it and hopefully link to it or recommend it to others.
What is great content? In my opinion, great content is anything that people will link to with what I call an “unsolicited link”. An “unsolicited link” is when someone recommends your website or its content by writing an article about it, mentioning it in their blog, or just adding a link to your website without you having to ask them for the link. For example, many of the outgoing links (links to external websites) that are in the Wikipedia online encyclopedia (http://wikipedia.org/) are unsolicited links–people have created entries about certain subjects. To provide others with additional information about that subject Wikipedia entries typically include what they call “external links” at the bottom of certain entries. Hydroseeding is one example in particular (http://en.wikipedia.org/wiki/Hydroseeding). “Hydroseeding (or hydromulching) is a planting process which utilizes a slurry of seed and mulch”, planting process for establishing new grass where they “spray” a slurry of seed and mulch onto the dirt. In this Wikipedia entry, they include external links to TurfMaker’s lengthy description of the process. TurfMaker, a manufacturer of hydroseeders, has included a lot of great information on their website about the process which is great “link bait”. A Wikipedia link is a very valuable thing to have, as it’s a human-edited unbiased source of content. Link bait is essentially something that will entice someone to link to your website without you having to ask for it–link bait will help you catch unsolicited links. TurfMaker’s definition of the process, included on their website, is great content and great link bait.
Additional examples if great content or “link bait” would include content that stirs emotion. If someone loves it, hates it, or has an opinion about your content, they’ll link to it with an unsolicited link. People often link to rich media content that’s informative, humorous, or silly. An example of this would be the Subservient Chicken (www.subservientchicken.com), a rich-media website that was created by Burger King. So many websites link to that website that it continues to rank very well for the phrase “chicken”. Burger King created the website and people linked to it naturally with unsolicited links. Other examples of great “link bait” content would be the TurfMaker definition described above and content such as dictionaries, glossaries, blogs, or news related to your industry. Great content is just the beginning of a linking campaign–other websites must have a reason to link to your website. Give them a reason and they’ll hopefully link to your website, making it easier to use the other parts of performing a linking campaign I’ll describe in just a moment.
Internal Linking
Once you have great content on your website, you first need to take care of your internal linking before dealing with getting external links from other websites. (“Internal linking” is the links on your website that you control–which web pages you link to on your website and how you link to them.) The internal links on your website must be search engine friendly. They must be “crawlable” links that include descriptive anchor text. For example, if you include a “telecom glossary” on your website as a resource, then the links that point to that telecom glossary should include the anchor text of “telecom glossary”, which describes what the visitor is going to find when they click on the link. It also helps that this is most likely the search term someone is going to use when they search at a search engine looking for a telecom glossary.
All the web pages on your website must be unique (don’t duplicate content or copy content from someone else’s website), and all pages must have at least one link from another web page in order to remain in most search engine indices. Keep in mind that your website’s most important pages (including your great “link bait content) should have more internal links from other pages than your least-important pages. Your home page should link to your most important pages (like your products page, your categories page, and your great “link bait” content pages). And all the other pages on your site should link to your most important pages, as well. Think of it this way–the more links a page has the more important it appears to be from a search engine perspective.
Great internal linking also means that you link to your related topics and your most important products (if you sell products on your website). When someone visits a page on your site they might not enter from the home page–they might first visit your great “link bait” content. If that great “link bait” content doesn’t link to related products that you sell then you’re missing the opportunity to sell those products. You’re also missing a great opportunity to appeal to the search engines, as the search engines will find your great “link bait” content and then move on to your products if you include links to them. Once you’ve added the great “link bait” content to your website and are comfortable with your internal linking structure on the site, then it’s time to move on to external links from other websites.
External Linking
One of the first things you can do is go on over to WebmasterWorld and read a great explanatory thread about external linking by Sugarrae titled “Link Development versus Traffic Development and Staying with the Times” (http://www.webmasterworld.com/forum12/3047.htm). Rae Hoffman (http://www.sugarrae.com), prominent Search Engine Marketing Consultant, explains that linking in 2006 has changed:
“If you’re sending out hundreds of reciprocal link requests each week and have a 14 page links section on your site, please do the following:
1. Find the time listed on the bottom right hand side of your monitor.
2. Place your mouse cursor over it and double click
3. Please change the year on your calendar from 2003 to 2006
Now you might actually get to focus on doing some productive marketing for your website. Notice I said marketing, and not link development. The bar has been raised. You can fight it or meet it – the choice is up to you. There is more sophistication in the algorithms of today, there is more sophistication in the level of competition and there is more sophistication from our sites expected by visitors. ”
Ms. Hoffman goes on to explain that there are several things you need to be doing, such as getting on topic links to your website and buying links that will result in clicks (i.e. traffic). You can write “800 word” articles that add value and articles based on your keywords. You especially need to diversify your anchor text, as well. And don’t forget about contributing to a select few communities online–and making yourself known. Something else that you can do is create (and post regularly) in a blog.
Start researching your industry. Find other websites that will link to you without the need for a reciprocal link back to their website. The following is a list of searches that you might use to find websites that might link to your website that are on-topic and share your same keywords:

“Suggest link” +”keyword”
“Suggest a link” +”keyword”
“Suggest site” + “keyword”
“Suggest a site” + “keyword”
“Suggest URL” +”keyword”
“Suggest a URL” +”keyword”
“Add link” +”keyword”
“Suggest an URL” +”keyword”
“Add a link” +”keyword”
“Add site” +”keyword”
“Add a site” +”keyword”
“Add URL” +”keyword”
“Add a URL” +”keyword”
“Add an URL” +”keyword”
“Submit link” +”keyword”
“Submit a link” +”keyword”
“Submit site” +”keyword”
“Submit a site” +”keyword”
“Submit URL” +”keyword”
“Submit a URL” +”keyword”
“Submit an URL” +”keyword”
“favorite links” +”keyword”
“cool sites” +”keyword”
“cool places” +”keyword”
directory +”keyword”
directorys +”keyword”
directories +”keyword”
“your location” +”add url”
“your location” +directory
“your location” +”submit site”
“recommended links” +”keyword”
“your location” +”suggest a site”

I recommend staying away from any website that talk about “reciprocal links” or “exchanging links”, as the search engines are beginning to discount or ignore those links. Search engines tend to ignore, discount, or even penalize websites that are participating in what I call “link schemes”, any type of linking that is done for the purpose of getting better search engine rankings–and not for the benefit of a website’s visitors. Reciprocal linking and exchanging links falls into the category of a “link scheme”.
Link Building for New Websites
If you’ve got a completely new website that hasn’t been around for a while then there are things you can do to help promote that new website and help it get noticed fairly quickly. I recommend first making sure that your site is submitted to the top web directories (always hand edited), including Yahoo!, DMOZ.org, botw.org, sbd.bcentral.com, and industry niche directories that are related to your industry. If you’re a business, then don’t forget about Business.com.
Next, write and distribute a press release about new website. You don’t have to pay a lot of money to hire someone to write the press release as there’s a lot of people out there who will help you write it. You can save money by writing the press release yourself. If you need some hints about writing a good press release, you might try searching for recent press releases that were written about website similar to yours–and look for website press releases that have recently launched to get some ideas. Once you have a polished press release (don’t forget links to your website and internal links to your great “link bait” content), you can distribute it for free or use a service like PRWeb.com, Eric Ward’s URLwire.com, BusinessWire, or PR Newswire.
Start advertising your website by buying a few text links if you have the budget. If you’re on a limited budget then you might consider starting a PPC campaign. Paying for visitors via PPC doesn’t help with links necessarily, but you will get traffic and perhaps noticed in your niche. You could even pay for traffic to your great “link bait” content, which might in itself get some links from other websites. The whole point is to get noticed in your industry. Another thing that I’ve mentioned earlier was to add a blog to your website and get blog search engine traffic and links from other bloggers in your niche. Make sure your blog has an RSS feed; when you post something in your blog make sure your blog software sends out a ping to the major blog search engines, including Technorati; that will help get some traffic to your site.
Link Building for Older or Established Websites
Before starting a linking campaign, make sure that you’ve analyzed your current internal linking structure. If you don’t have great “link bait” content on your site, consider adding it–if you’re a major corporation then you might even consider writing a white paper, doing a survey, or creating some sort of other content, such as a glossary for your industry’s frequently-used terms. Take a look at the current links to your website from other websites and read the Sugarrae thread at WebmasterWorld mentioned above. If you’re participating in any sort of link scheme, stop it. Remove any type of linking on your site that you’ve done to “game” the search engine rankings. Linking out to other industry resources is good and expected by your website’s visitors but “trading links” just to “game” the search engine rankings or having long links pages is not recommended. Jumpstart your website with new links; make sure your website is listed in the major website directory listings. Consider writing and distributing a press release and adding a blog to your site. Did I mention adding some more great “link bait” content to your website? I don’t mean to mention it again, but it really is an important part of getting additional links to your site. Lastly, if you’ve got an established website, consider advertising on other industry sites and writing and distributing useful articles on a regular basis.
Linking Best Practices
There are several things worth mentioning when it comes to linking. Don’t be afraid to link out to good content. If you see something in your industry that’s helpful to your website’s visitors, then link to it and tell them about it. After all, it’s a two way street: you have good content on your website that you think other should link to. And other websites have good content that they think you should link to. So, don’t be afraid to link out to good useful content, especially if it’s relevant to your industry.
Try to use links in context. In other words, links in the middle of a paragraph and in the middle of a sentence is worth more than a link that’s buried in the sidebar navigation or at the bottom of your web page all by itself. The search engines can distinguish between a link in a sentence and a link that appears in your site’s navigation or all by itself on the bottom of the page without any text around it.
Get free publicity (http://www.jeffcrilley.com) for your website and your business. Jeff Crilley, an Emmy Award Winning television reporter, will tell you how to write a “killer” press release, how to come up with ideas that are guaranteed to get media coverage, how to hold a news conference the media will love, and how to keep reporters coming back for more. I’ve used many of his methods to get a lot of media attention for some of my websites and client websites, and using the media to get free publicity is a great way to get noticed, get links, and get articles in major online publications written about your site.
Don’t forget about analyzing the links of your competitors’ websites, especially the ones who rank well for search phrases that you’d like to rank well for. Oftentimes, you can identify links to their website that are valuable to them–and you can get a link from that website as well. Many ‘resource’ type of websites in certain industries will gladly list your site especially if they’re unbiased and list several companies in your industry; you just have to ask. Additionally, if you have an ecommerce site, adding your products listed and product feeds listed in Google Base, Froogle, and other shopping search engines may help, as well.
Linking Worst Practices
There many things to stay away from when you’re building links to your website. The search engines are very smart when it comes to identifying links that you control. In other words, the search engines are looking for unbiased links; they do not care much for links that you have control over like links from one website you own to another website you own. The search engines use any means they can to identify links that you control; they usually discount them or penalize for it; and in extreme cases they might outright ban websites that are trying to “game” their search results.
I would stay away from linking two web pages together that are hosted on the same IP address or the same Class “C” block of IP addresses. If you haven’t gotten any new links to your website from other websites then your site might become stale. The search engines don’t generally reward websites that become stale, as that might be an indication of bad content. If you’re buying anchor text links or advertising on other websites, then stay away from “site-wide buys”. The last thing you want is the same text link on every page of someone else’s 30,000 page website; it just looks too suspicious or too “spammy”. I also recommend staying away from paid links that don’t share your site’s own topic. Why would you promote your travel site on a website about Alzheimer’s disease? That doesn’t make sense, and the visitors to the Alzheimer’s site are probably not going to be interested in the best travel deals.
I’ve already mentioned that you should stay away from link schemes and any sort of linking among websites or web pages that are just there to “game” the search results. Stay away from bad neighborhoods and don’t participate in link networks. I’ve also already mentioned that orphan pages on your website won’t stay in the search engine index; so if it’s a valuable page to you, then make sure it has links. Finally, don’t even think about blog spam, log spam, guestbook spam, and message board/forum spam. Those types of links won’t get your website anywhere in the search engine rankings.
When it comes to a linking campaign, we all must realize that we cannot build links to our website and stop–it’s a constant process that needs attention just about every day. Although you might not add new content to your website every day, it’s important to always be in the “mode” of thinking about links. Building new links to your website is like branding your company and branding your website. Always be on the lookout for new business opportunities and new places to get links to your website–doing that will keep your website on the top of your potential customers’ minds and at the top of the search engine rankings.

Search Engine Optimization Ranking Factors

Search Engine Optimization Ranking Factors - A linking campaign is a necessary step in the overall success of your website. You can put up a website, have great web design, and have great content; but without other websites linking to your website no one will know about it. Furthermore, the search engines rely on links in order to find new websites and new web pages. A proper linking campaign will not only increase your website’s online visibility and traffic, it will allow the search engines to find your site and help your website get indexed.
Back in the early 1990s, when there were no search engines (way before Google even existed), we “surfed” the web. We relied on other websites that had “link lists” that pointed to other websites that were “worthy enough” of being linked-to or were simply recommended. When we “surfed” the web we went from one website to another to another based on links. And if you had a good website you could typically get links from other websites that would ultimately bring you more “hits”.
Great Content
Your website’s content is ultimately responsible for it ability or inability to get links from other websites. If your website has no content or has bad content then there’s not much of a chance that someone who owns another website will link to your website. If you have great content on your website then you have the potential to get links from other websites–you just have to tell everyone that your website exists so they’ll take a look at it and hopefully link to it or recommend it to others.
What is great content? In my opinion, great content is anything that people will link to with what I call an “unsolicited link”. An “unsolicited link” is when someone recommends your website or its content by writing an article about it, mentioning it in their blog, or just adding a link to your website without you having to ask them for the link. For example, many of the outgoing links (links to external websites) that are in the Wikipedia online encyclopedia (http://wikipedia.org/) are unsolicited links–people have created entries about certain subjects. To provide others with additional information about that subject Wikipedia entries typically include what they call “external links” at the bottom of certain entries. Hydroseeding is one example in particular (http://en.wikipedia.org/wiki/Hydroseeding). “Hydroseeding (or hydromulching) is a planting process which utilizes a slurry of seed and mulch”, planting process for establishing new grass where they “spray” a slurry of seed and mulch onto the dirt. In this Wikipedia entry, they include external links to TurfMaker’s lengthy description of the process. TurfMaker, a manufacturer of hydroseeders, has included a lot of great information on their website about the process which is great “link bait”. A Wikipedia link is a very valuable thing to have, as it’s a human-edited unbiased source of content. Link bait is essentially something that will entice someone to link to your website without you having to ask for it–link bait will help you catch unsolicited links. TurfMaker’s definition of the process, included on their website, is great content and great link bait.
Additional examples if great content or “link bait” would include content that stirs emotion. If someone loves it, hates it, or has an opinion about your content, they’ll link to it with an unsolicited link. People often link to rich media content that’s informative, humorous, or silly. An example of this would be the Subservient Chicken (www.subservientchicken.com), a rich-media website that was created by Burger King. So many websites link to that website that it continues to rank very well for the phrase “chicken”. Burger King created the website and people linked to it naturally with unsolicited links. Other examples of great “link bait” content would be the TurfMaker definition described above and content such as dictionaries, glossaries, blogs, or news related to your industry. Great content is just the beginning of a linking campaign–other websites must have a reason to link to your website. Give them a reason and they’ll hopefully link to your website, making it easier to use the other parts of performing a linking campaign I’ll describe in just a moment.
Internal Linking
Once you have great content on your website, you first need to take care of your internal linking before dealing with getting external links from other websites. (“Internal linking” is the links on your website that you control–which web pages you link to on your website and how you link to them.) The internal links on your website must be search engine friendly. They must be “crawlable” links that include descriptive anchor text. For example, if you include a “telecom glossary” on your website as a resource, then the links that point to that telecom glossary should include the anchor text of “telecom glossary”, which describes what the visitor is going to find when they click on the link. It also helps that this is most likely the search term someone is going to use when they search at a search engine looking for a telecom glossary.
All the web pages on your website must be unique (don’t duplicate content or copy content from someone else’s website), and all pages must have at least one link from another web page in order to remain in most search engine indices. Keep in mind that your website’s most important pages (including your great “link bait content) should have more internal links from other pages than your least-important pages. Your home page should link to your most important pages (like your products page, your categories page, and your great “link bait” content pages). And all the other pages on your site should link to your most important pages, as well. Think of it this way–the more links a page has the more important it appears to be from a search engine perspective.
Great internal linking also means that you link to your related topics and your most important products (if you sell products on your website). When someone visits a page on your site they might not enter from the home page–they might first visit your great “link bait” content. If that great “link bait” content doesn’t link to related products that you sell then you’re missing the opportunity to sell those products. You’re also missing a great opportunity to appeal to the search engines, as the search engines will find your great “link bait” content and then move on to your products if you include links to them. Once you’ve added the great “link bait” content to your website and are comfortable with your internal linking structure on the site, then it’s time to move on to external links from other websites.
External Linking
One of the first things you can do is go on over to WebmasterWorld and read a great explanatory thread about external linking by Sugarrae titled “Link Development versus Traffic Development and Staying with the Times” (http://www.webmasterworld.com/forum12/3047.htm). Rae Hoffman (http://www.sugarrae.com), prominent Search Engine Marketing Consultant, explains that linking in 2006 has changed:
“If you’re sending out hundreds of reciprocal link requests each week and have a 14 page links section on your site, please do the following:
1. Find the time listed on the bottom right hand side of your monitor.
2. Place your mouse cursor over it and double click
3. Please change the year on your calendar from 2003 to 2006
Now you might actually get to focus on doing some productive marketing for your website. Notice I said marketing, and not link development. The bar has been raised. You can fight it or meet it – the choice is up to you. There is more sophistication in the algorithms of today, there is more sophistication in the level of competition and there is more sophistication from our sites expected by visitors. ”
Ms. Hoffman goes on to explain that there are several things you need to be doing, such as getting on topic links to your website and buying links that will result in clicks (i.e. traffic). You can write “800 word” articles that add value and articles based on your keywords. You especially need to diversify your anchor text, as well. And don’t forget about contributing to a select few communities online–and making yourself known. Something else that you can do is create (and post regularly) in a blog.
Start researching your industry. Find other websites that will link to you without the need for a reciprocal link back to their website. The following is a list of searches that you might use to find websites that might link to your website that are on-topic and share your same keywords:

“Suggest link” +”keyword”
“Suggest a link” +”keyword”
“Suggest site” + “keyword”
“Suggest a site” + “keyword”
“Suggest URL” +”keyword”
“Suggest a URL” +”keyword”
“Add link” +”keyword”
“Suggest an URL” +”keyword”
“Add a link” +”keyword”
“Add site” +”keyword”
“Add a site” +”keyword”
“Add URL” +”keyword”
“Add a URL” +”keyword”
“Add an URL” +”keyword”
“Submit link” +”keyword”
“Submit a link” +”keyword”
“Submit site” +”keyword”
“Submit a site” +”keyword”
“Submit URL” +”keyword”
“Submit a URL” +”keyword”
“Submit an URL” +”keyword”
“favorite links” +”keyword”
“cool sites” +”keyword”
“cool places” +”keyword”
directory +”keyword”
directorys +”keyword”
directories +”keyword”
“your location” +”add url”
“your location” +directory
“your location” +”submit site”
“recommended links” +”keyword”
“your location” +”suggest a site”

I recommend staying away from any website that talk about “reciprocal links” or “exchanging links”, as the search engines are beginning to discount or ignore those links. Search engines tend to ignore, discount, or even penalize websites that are participating in what I call “link schemes”, any type of linking that is done for the purpose of getting better search engine rankings–and not for the benefit of a website’s visitors. Reciprocal linking and exchanging links falls into the category of a “link scheme”.
Link Building for New Websites
If you’ve got a completely new website that hasn’t been around for a while then there are things you can do to help promote that new website and help it get noticed fairly quickly. I recommend first making sure that your site is submitted to the top web directories (always hand edited), including Yahoo!, DMOZ.org, botw.org, sbd.bcentral.com, and industry niche directories that are related to your industry. If you’re a business, then don’t forget about Business.com.
Next, write and distribute a press release about new website. You don’t have to pay a lot of money to hire someone to write the press release as there’s a lot of people out there who will help you write it. You can save money by writing the press release yourself. If you need some hints about writing a good press release, you might try searching for recent press releases that were written about website similar to yours–and look for website press releases that have recently launched to get some ideas. Once you have a polished press release (don’t forget links to your website and internal links to your great “link bait” content), you can distribute it for free or use a service like PRWeb.com, Eric Ward’s URLwire.com, BusinessWire, or PR Newswire.
Start advertising your website by buying a few text links if you have the budget. If you’re on a limited budget then you might consider starting a PPC campaign. Paying for visitors via PPC doesn’t help with links necessarily, but you will get traffic and perhaps noticed in your niche. You could even pay for traffic to your great “link bait” content, which might in itself get some links from other websites. The whole point is to get noticed in your industry. Another thing that I’ve mentioned earlier was to add a blog to your website and get blog search engine traffic and links from other bloggers in your niche. Make sure your blog has an RSS feed; when you post something in your blog make sure your blog software sends out a ping to the major blog search engines, including Technorati; that will help get some traffic to your site.
Link Building for Older or Established Websites
Before starting a linking campaign, make sure that you’ve analyzed your current internal linking structure. If you don’t have great “link bait” content on your site, consider adding it–if you’re a major corporation then you might even consider writing a white paper, doing a survey, or creating some sort of other content, such as a glossary for your industry’s frequently-used terms. Take a look at the current links to your website from other websites and read the Sugarrae thread at WebmasterWorld mentioned above. If you’re participating in any sort of link scheme, stop it. Remove any type of linking on your site that you’ve done to “game” the search engine rankings. Linking out to other industry resources is good and expected by your website’s visitors but “trading links” just to “game” the search engine rankings or having long links pages is not recommended. Jumpstart your website with new links; make sure your website is listed in the major website directory listings. Consider writing and distributing a press release and adding a blog to your site. Did I mention adding some more great “link bait” content to your website? I don’t mean to mention it again, but it really is an important part of getting additional links to your site. Lastly, if you’ve got an established website, consider advertising on other industry sites and writing and distributing useful articles on a regular basis.
Linking Best Practices
There are several things worth mentioning when it comes to linking. Don’t be afraid to link out to good content. If you see something in your industry that’s helpful to your website’s visitors, then link to it and tell them about it. After all, it’s a two way street: you have good content on your website that you think other should link to. And other websites have good content that they think you should link to. So, don’t be afraid to link out to good useful content, especially if it’s relevant to your industry.
Try to use links in context. In other words, links in the middle of a paragraph and in the middle of a sentence is worth more than a link that’s buried in the sidebar navigation or at the bottom of your web page all by itself. The search engines can distinguish between a link in a sentence and a link that appears in your site’s navigation or all by itself on the bottom of the page without any text around it.
Get free publicity (http://www.jeffcrilley.com) for your website and your business. Jeff Crilley, an Emmy Award Winning television reporter, will tell you how to write a “killer” press release, how to come up with ideas that are guaranteed to get media coverage, how to hold a news conference the media will love, and how to keep reporters coming back for more. I’ve used many of his methods to get a lot of media attention for some of my websites and client websites, and using the media to get free publicity is a great way to get noticed, get links, and get articles in major online publications written about your site.
Don’t forget about analyzing the links of your competitors’ websites, especially the ones who rank well for search phrases that you’d like to rank well for. Oftentimes, you can identify links to their website that are valuable to them–and you can get a link from that website as well. Many ‘resource’ type of websites in certain industries will gladly list your site especially if they’re unbiased and list several companies in your industry; you just have to ask. Additionally, if you have an ecommerce site, adding your products listed and product feeds listed in Google Base, Froogle, and other shopping search engines may help, as well.
Linking Worst Practices
There many things to stay away from when you’re building links to your website. The search engines are very smart when it comes to identifying links that you control. In other words, the search engines are looking for unbiased links; they do not care much for links that you have control over like links from one website you own to another website you own. The search engines use any means they can to identify links that you control; they usually discount them or penalize for it; and in extreme cases they might outright ban websites that are trying to “game” their search results.
I would stay away from linking two web pages together that are hosted on the same IP address or the same Class “C” block of IP addresses. If you haven’t gotten any new links to your website from other websites then your site might become stale. The search engines don’t generally reward websites that become stale, as that might be an indication of bad content. If you’re buying anchor text links or advertising on other websites, then stay away from “site-wide buys”. The last thing you want is the same text link on every page of someone else’s 30,000 page website; it just looks too suspicious or too “spammy”. I also recommend staying away from paid links that don’t share your site’s own topic. Why would you promote your travel site on a website about Alzheimer’s disease? That doesn’t make sense, and the visitors to the Alzheimer’s site are probably not going to be interested in the best travel deals.
I’ve already mentioned that you should stay away from link schemes and any sort of linking among websites or web pages that are just there to “game” the search results. Stay away from bad neighborhoods and don’t participate in link networks. I’ve also already mentioned that orphan pages on your website won’t stay in the search engine index; so if it’s a valuable page to you, then make sure it has links. Finally, don’t even think about blog spam, log spam, guestbook spam, and message board/forum spam. Those types of links won’t get your website anywhere in the search engine rankings.
When it comes to a linking campaign, we all must realize that we cannot build links to our website and stop–it’s a constant process that needs attention just about every day. Although you might not add new content to your website every day, it’s important to always be in the “mode” of thinking about links. Building new links to your website is like branding your company and branding your website. Always be on the lookout for new business opportunities and new places to get links to your website–doing that will keep your website on the top of your potential customers’ minds and at the top of the search engine rankings.

search engine optimization Or SEO

Search Engine Optimization - When it comes to search engine optimization and optimizing your website for the search engines like Google, Yahoo!, and Bing, it is important to have an overall goal and, more importantly, a plan to meet that goal. Whether your goal is a short term goal (a few months) or even a long term goal (a few years), the right search engine optimization takes time. Search engine optimization is a whole lot more than simply optimizing the title and meta tags on your website. There is a lot more to search engine optimization and doing it the right way. Proper search engine optimization includes everything from your domain name to the on-page factors (your website) and the off-page factors (how other websites interact and link to your website). And now, with the search engines customizing the search results for us, there is now a whole new set of “rules” and factors that go into your website’s search engine ranking.
Search engine optimization requires a strong commitment, not only from you, the website owner, but from the person actually performing the search engine optimization. The right changes need to be made to your website, and content needs to be added on a regular basis. Any link building strategy (a strategy to get more links to your website from other websites) needs to include a long-term goal based on thorough linking analysis of the currently-ranking websites. Link building is not something you can do overnight and have overnight success; too many links too quickly could send a “red flag” to the search engines, meaning that you’re “trying to rank well”, which the search engines don’t necessarily like. For a full search engine optimization of your website and to reach your online ROI goals, your website and your search engine optimization strategy needs to be adapt to the ever-changing search engine and internet marketing environment. I highly recommend a full search engine optimization audit the first month, and then getting on a monthly search engine optimization “mainenance plan” which includes creating website content on a regular basis for your website, as well as other search engine optimization off-site and link building activities.
As someone who has been practicing organic search engine optimization since 1996, I have the experience needed to perform a full search engine optimization audit of your website. After my first set of search engine optimization recommendations are implemented, I can work with you on a monthly maintenance plan in order to keep your website at the top of the search engine results for those keywords that are helping to reach your overall website marketing and ROI goals.
This like Artikel is Social Validation Critical For SEO

Social Validation Critical to SEO

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the search engines and social media, you need to socialize your website’s content. Here is why any good search engine optimization effort must include a social validation program in order to be successful.
Back about two years, I wrote a blog post about social media and search and how “success in social media means that you’ll get noticed in the organic search results. The search engines love fresh, unique content–and they love to find new URLs and links. If your site gets a link on a social media site, it will get noticed and crawled.”
For over two years now (actually a lot longer than that), I continue to combine search engine optimization efforts (both on-page SEO factors as well as off-page factors like a linking campaign) with a very specific targeted social media marketing or what I now call “social validation”.
In order for an article on your web site or even a blog post on your blog to rank well in the search engines, the search engines (Bing and Google) are looking for social validation. They see your new URL and index it, but will rank it higher in the search results if they can find some reason to: and one of those reasons includes social validation.
What is Social Validation?
When you create a new article, blog post, or a new page on your web site (a new URL), the search engine will crawl that URL. They might even see some links form other web sites to that new URL. But if the search engines see real people mentioning the URL and interacting with it, they consider that the URL is validated, socially. The URL is “accepted”. And it’s that human interaction that the search engines are looking for. If the search engines can figure out some form of social validation of a URL, then most likely it is going to be a page that they will want to show in their search results. Social validation is that human SEO factor that the search engines have been looking to include in their algorithm for a very long time.
Social Validation is now a search engine optimization factor. Just like all of the other Search Engine Optimization Ranking Factors out there, anchor text, keyword use in the title tag, diversity of link sources, and trustworthiness of the domain, I am now adding a new search engine optimization factor to my list, social validation.
Social validation is really a dream come true for the search engines. Rather than hire hundreds or even thousands of employees or contractors to review web sites, social validation is a factor that the search engines can rely on in order to do that job. Sure, it’s not as good as hiring real people to review web sites. But it might be even better: the users who use search engines are the same people who frequently participate on social media and social networking web sites. So, it’s only logical that if a URL is liked on a social networking or social media web site, it’s also going to be liked if it shows up in the search results.
If you would like to take a look at social validation more in depth, take a look at this December 2010 article at Search Engine Land. Below some of the questions that Danny Sullivan got answered, along with responses. (For the full list of questions and answers, see the article I just referenced):

1) If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?
Bing:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.
Google:
Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article [NOTE: see the end of this article for more about that].

I believe now, more than ever, is a time that you need to start implementing social validation as a part of your overall search engine optimization strategy. Perhaps in a future post I will tell you about some of the actual techniques you can use in order to implement true social validation campaign. So for now, I am including a social validation campaign as a critical part of an overall search engine optimization strategy, just like a link building campaign.

SEO

Search engine optimization (SEO) - Optimisasi mesin pencari (bahasa Inggris: Search Engine Optimization, biasa disingkat SEO) adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik kunjungan melalui mesin pencari menuju situs web tertentu dengan memanfaatkan mekanisme kerja atau algoritma mesin pencari tersebut. Tujuan dari SEO adalah menempatkan sebuah situs web pada posisi teratas, atau setidaknya halaman pertama hasil pencarian berdasarkan kata kunci tertentu yang ditargetkan. Secara logis, situs web yang menempati posisi teratas pada hasil pencarian memiliki peluang lebih besar untuk mendapatkan pengunjung.
Sejalan dengan makin berkembangnya pemanfaatan jaringan internet sebagai media bisnis, kebutuhan atas SEO juga semakin meningkat. Berada pada posisi teratas hasil pencarian akan meningkatkan peluang sebuah perusahaan pemasaran berbasis web untuk mendapatkan pelanggan baru. Peluang ini dimanfaatkan sejumlah pihak untuk menawarkan jasa optimisasi mesin pencari bagi perusahaan-perusahaan yang memiliki basis usaha di internet.

Sejarah SEO

Menurut Danny Sullivan, istilah search engine optimization pertama kali digunakan pada 26 Juli tahun 1997 oleh sebuah pesan spam yang diposting di Usenet. Pada masa itu algoritma mesin pencari belum terlalu kompleks sehingga mudah dimanipulasi.

Versi awal algoritma pencarian didasarkan sepenuhnya pada informasi yang disediakan oleh webmaster melalui meta tag pada kode html situs web mereka. Meta tag menyediakan informasi tentang konten yang terkandung pada suatu halaman web dengan serangkaian katakunci (keyword). Sebagian webmaster melakukan manipulasi dengan cara menuliskan katakunci yang tidak sesuai dengan konten situs yang sesungguhnya, sehingga mesin pencari salah menempatkan dan memeringkat situs tersebut. Hal ini menyebabkan hasil pencarian menjadi tidak akurat dan menimbulkan kerugian baik bagi mesin pencari maupun bagi pengguna internet yang mengharapkan informasi yang relevan dan berkualitas.

Larry Page dan Sergey Brin, dua mahasiswa doktoral ilmu komputer Universitas Stanford, berusaha mengatasi permasalahan tersebut dengan membangun Backrub, sebuah mesin pencari sederhana yang mengandalkan perhitungan matematika untuk memeringkat halaman web. Algoritma tersebut, yang dinamakan PageRank, merupakan fungsi matematika yang kompleks berupa kombinasi antara perhitungan jumlah link yang mengarah pada suatu halaman web dengan analisis atas kualitas masing-masing link tersebut.

Berdasarkan prinsip kerja PageRank, secara umum bisa dikatakan bahwa halaman web yang memperoleh peringkat tinggi adalah halaman web yang banyak di-link oleh halaman web lain. Nilai PageRank juga akan semakin tinggi apabila halaman web yang mengarah kepadanya juga memiliki kualitas yang tinggi. Nilai sebuah link dari situs berkualitas tinggi seperti Yahoo! atau DMOZ dapat bernilai lebih tinggi daripada kombinasi nilai link dari seratus situs web berkualitas rendah.

Backrub hanyalah sebuah permulaan. Pada tahun 1998 Page dan Brin mendirikan Google yang merupakan versi tingkat lanjut dari Backrub. Dalam waktu singkat Google memperoleh reputasi dan kepercayaan dari publik pengguna internet karena berhasil menyajikan hasil pencarian yang berkualitas (tidak dimanipulasi), cepat, dan relevan. PageRank lantas menjadi standar baik bagi mesin pencari lain maupun bagi webmaster yang berusaha agar situs webnya memperoleh nilai PageRank setinggi mungkin sehingga menempati posisi tertinggi pada hasil pencarian.

Webmaster Dan Mesin Pencari

Sejak tahun 1997 perusahaan mesin pencari menyadari bahwa beberapa [webmaster] (pengelola website) melakukan segala hal untuk dapat terindeks pada urutan teratas hasil pencarian, termasuk dengan cara-cara yang manipulatif dan ilegal. Infoseek, salah satu mesin pencari generasi pertama, melakukan perbaikan pada algortima mereka untuk mencegah manipulasi dengan "meta tag" yang tidak relevan.

Bagaimanapun, dalam beberapa hal mesin pencari juga menyadari nilai ekonomi yang besar dari peringkat hasil pencarian, dan mereka kadang-kadang memiliki kepentingan terselubung dari aktivitas perusahaan SEO. Beberapa perusahaan mesin pencari mengirim perwakilan atau menjadi tamu pada event-event rutin yang diselenggarakan komunitas SEO.

Mesin pencari besar seperti Google dan Yahoo! menyediakan program dan panduan yang memungkinkan webmaster mengoptimalkan situsnya agar terindeks dengan baik. Google menyediakan aplikasi Webmaster Tool (anda harus mempunyai akun di Google guna melihat tool ini) dan memperkenalkan sitemap berbasis XML standar mereka, sedangkan Yahoo! menyediakan program Site Explorer (juga harus login dengan akun pengguna Yahoo! anda) yang memungkinkan webmaster mendaftarkan URL situs, mengecek jumlah halaman web mereka yang telah terindeks di data-base Yahoo!, dan melihat informasi link masuk. Namun demikian mesin pencari tidak mentolerir metode SEO yang manipulatif dan menghalalkan segala cara.

Etika Dan Legalitas SEO

Sistem PageRank, walau menerapkan algoritma yang kompleks, belakangan juga tidak lagi sepenuhnya mampu menghadapi trik dan manipulasi. Sejumlah webmaster dan praktisi SEO telah mengembangkan beberapa metode yang memanfaatkan cara kerja PageRank agar halaman web klien mereka berada pada peringkat pertama hasil pencarian. Google secara resmi telah melarang penggunaan beberapa teknik ilegal seperti link farming, doorway pages, keyword stuffing, dan auto generated pages atau scraper pages. Situs atau layanan SEO yang tetap menggunakanannya terancam akan dihapus dari indeks pencarian.

Ancaman Google dan mesin pencari lain bukan hanya gertakan. Beberapa perusahaan layanan SEO beserta klien mereka yang tidak mengindahkan larangan tersebut menerima penalti yang serius karena perbuatan ilegal mereka. Pada tahun 2005, Matt Cutts dari Google mengatakan bahwa URL sebuah firma SEO bernama Traffic Power beserta klien-klien mereka telah dihapus dari indeks Google karena menggunakan teknik SEO ilegal. Kasus lain yang terkenal adalah ketika Google pada Februari 2006 menghapus situs web perusahaan BMW dan Ricoh Jerman dari daftar karena terbukti menggunakan metode SEO yang manipulatif. BMW dan Ricoh dengan segera meminta maaf kepada Google dan memperbaiki situs mereka. Google kemudian memasukkan kembali situs web mereka ke dalam indeks pencarian. Namun skandal tersebut tetap meninggalkan citra buruk dan memalukan bagi kedua perusahaan tersebut.

Berdasarkan panduan resmi mesin pencari, SEO bukanlah teknik ilegal sepanjang dilakukan dengan mengikuti etika dan aturan yang ada. Hal tersebut untuk menjamin setiap situs web memperoleh kesempatan yang sama dalam pencarian, dan pemeringkatan dilakukan dengan obyektif, di mana yang paling berperan dalam menentukan peringkat suatu halaman web adalah kualitas dan manfaatnya bagi pengguna internet.



Tokoh Tokoh SEO Terkemuka

Selain pendiri Google Larry Page dan Sergey Brin, beberapa orang menjadi figur yang dihargai dan pendapatnya dijadikan acuan seputar bisnis mesin pencari dan SEO.
Danny Sullivan

Mantan wartawan LA Times yang mendirikan situs web Search Engine Watch yang aktif menyoroti perkembangan bisnis dan teknologi mesin pencari. Kini dia aktif menulis dan membuat reportase di Search Engine Land.
 Matt Cutts

Programmer dan mantan pegawai NSA (National Security Agency) Amerika Serikat yang bergabung dengan Google pada tahun 2001 dan saat ini mengepalai tim penanggulangan spam Google. Selain menjadi karyawan Google, Matt Cutts adalah seorang blogger terkemuka. Artikel-artikel di blognya menjadi rujukan para praktisi SEO dari seluruh dunia, karena blognya sering menjadi sumber pertama setiap informasi mengenai perkembangan teknologi pencarian Google. Matt Cutts sering dianggap sebagai juru bicara tidak resmi Google.
 Vannesa Fox

Mantan karyawati Google. Vannesa dikenal di kalangan webmaster sebagai konseptor dan programmer yang mengepalai proyek Google Webmaster Central.



Strategi Pemasaran International

Bisnis dan layanan SEO berkembang pesat seiring dengan pertumbuhan web, yang menyebabkan sebuah situs harus berusaha lebih keras agar alamatnya lebih mudah ditemukan pengunjung di antara jutaan alamat situs lain dari seluruh dunia yang menjadi kompetitornya. Mesin pencari merupakan pintu masuk utama, karena pengguna internet tidak lagi sanggup menghafalkan jutaan situs web, dan sebagai gantinya mereka mengandalkan hasil pencarian dari Google, Yahoo!, Bing, dan mesin pencari lain.
Berada pada posisi teratas atau setidaknya halaman pertama hasil pencarian untuk subyek tertentu memberikan keuntungan ganda bagi perusahaan pemasaran via internet:

• Peluang calon pelanggan mengunjungi situs web mereka menjadi lebih besar. Hal tersebut dapat berlanjut pada meningkatnya tingkat konversi dari pengunjung biasa menjadi pembeli.
• Berada pada peringkat pertama hasil pencarian memberikan citra dan reputasi yang baik bagi sebuah situs di mata pengunjung.

Mesin pencari pada umumnya tidak mencari keuntungan secara langsung dari hasil pencarian organik. Pendapatan usaha mereka diperoleh dari iklan yang ditampilkan pada bagian atas atau samping hasil pencarian organik tersebut. Perusahaan yang kurang berhasil menerapkan strategi SEO sehingga alamat situsnya tidak berada pada posisi teratas dalam hasil pencarian organik masih dapat memperoleh pengunjung dengan beriklan pada mesin pencari tersebut.
Pada Google, pemasangan iklan dapat dilakukan melalui Google AdWord. Google AdWord menerapkan mekanisme pay per click atau bayar per klik, artinya untuk setiap iklan yang diklik oleh pengunjung, pemasang iklan akan dikenakan biaya, yang besarnya berbeda-beda tergantung pada proses lelang (bidding) katakunci yang dilakukan oleh pemasang iklan.

How to Increase Blog Traffic with Blog Carnivals

One of the easiest things that you can do to build traffic is to submit your content to blog carnivals if you want to learn how to increase blog traffic. In as few as four simple steps, you can bring new visitors to your blog and you can build excellent, high quality back links at the very same time. Best of all, this is one of the best ways to learn how to increase blog traffic for absolutely free, and it only takes a few minutes of your time every week. Here are the four steps that will allow you to build greater levels of traffic to your blog.
Step 1 - First and foremost, you need to find a blog carnival that is featuring your topic. Select a topic that best matches your blog, and then find a blog carnival on a specific subject that you feel comfortable talking or writing about.
Step 2 - Acquaint yourself with the rules once you have decided upon a topic. You will increase your chances of getting your link published if you make sure that you are following the rules in their entirety. Nearly every Blog Carnival is going to have its own unique submission rules. Most of the time, these rules are going to include what types of posts are specifically being sought after and how many links are going to be published in each issue of the carnival. Others will ask for you to pick a relevant category for your submission and won’t include you if you don’t select one.
Step 3 – Pick out the best posts in your blog that are aligned with the topic of the Blog Carnival that you chose. You should aim to look for posts that you have written in the past week or two and not many that are older than that. Most Blog Carnival owners prefer newer, fresher posts. It is best, then, to choose posts that are more recent for this purpose. Select the ones that you believe are the best, and use them.
Step 4 - Next submit your content to the Blog Carnival. Add things like the direct URL, the post title and the title of your blog. If you want to raise your chances of potentially being published, then you should make sure that you are including a short and easy to read description or excerpt. Make sure that your post is easy to find, read and include in the Blog Carnival if you want to learn how to increase blog traffic with this method.
You can make this process a regular part of your blogging activities every week if you want to learn how to increase blog traffic. Over time, many links will be created that will point back to your blog, significantly increasing your traffic as a result.

How to Get Blog Traffic in Five Steps

Every blogger is looking to achieve the exact same thing: They are hoping to be read. There are millions of bloggers that give the idea a shot but then eventually give up because they feel like nobody is reading them. They feel like if they are unable to get blog traffic, then why should they even try?
If you feel like you are currently in this position, try not to give up. It is easy to get blog traffic and to gain loyal readers if you are willing to keep blogging. Here are five methods that you can use to get blog traffic where previously you were struggling to gain readership.

1 – Maximize your use of RSS.

Your blog will come with built in RSS capabilities, and you should make sure to be taking advantage of these. The easier it is for people to subscribe to your blog, the easier it will be for you to get blog traffic when you need it.

2 – Build links from other websites.

Search engine spiders use links to navigate the web and index the websites that they find. What this means is, the easier that you make it for the search engines to find you, the easier it will be for you to get blog traffic through search engine results pages. It really is this simple.

3 – Write and syndicate content articles.

Websites and blogs alike are both hungry for content, so if you are willing to deliver this content, then you really cannot go wrong. You will earn new traffic every day, and this flood of traffic will begin as soon as your first article has been posted.

4 – Comment in other related blogs.

Blogs are designed to act as conversations. If you have insights to add to a conversation, or a comment that you want to make, by all means, make it. Leave your e-mail address and a link back to your website, and you will actually be able to get blog traffic simply by participating in online conversations elsewhere on the internet. This is a quick, easy and interactive way to get blog traffic when you are looking for more visitors to your website.

5 – Keep blogging!

The more content that you have, the more visitors you will have, because blog readers love content and are constantly looking for fresh and new information and content. If you provide it, they will find it, and if you continue to provide it, they will continue to return time and time again to read it. It really is this simple. Content is one of the most vital aspects of the blogging process. If you are not posting content, your visitors will never find you or have a reason to stick around once they do.

Bonus Tip

WordPress blogs can make use of Related Websites plugin. Sign up for Blog Traffic Exchange to leverage your content and readership for even more blog traffic. Get quality links to and from your site with other Blog Traffic Exchange members. It’s simple, easy, and indispensable, but don’t just take my word for it.