Yahoo Acquires Display Ad Specialist Dapper

Dapper, a company that deals in both creating and optimizing display ad campaigns, is now the property of Yahoo, Inc.  Yahoo announced the acquisition this afternoon.

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There are at least a couple reasons for Yahoo fans to be excited about this development.  One is Dapper’s impressive list of clients and partners, which includes organizations like AdBrite, AOL, DoubleClick, Expedia, Kayak, Microsoft, and PubMatic.

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Another reason is that Yahoo is also a current partner of Dapper’s, so Yahoo execs are sure to know what they’re getting into.
Of course, the potential downside there is that onlookers might not see any startling improvements.
Frank Weishaupt, VP of North America Ad Marketplaces at Yahoo, indicated in a statement, though, "Smart Ads will continue to be an important component of display advertising and the acquisition of Dapper will help Yahoo! to more efficiently deliver dynamic and personalized ads for customers across more of our network."
And if you’d like a fuller description of what Dapper does, an official release added that it’s "a technology platform providing dynamic display ad creation and optimization.  Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression."
Unfortunately, Yahoo and Dapper did not disclose the financial details of the acquisition.

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Significant Yahoo Layoffs Rumored

At a time when people should be decorating their offices in a festive manner, it seems that a large number of Yahoo employees will instead have to carry away their belongings in cardboard boxes.  Multiple sources indicate that Yahoo intends to conduct another round of layoffs in December.

Indeed, it's almost certain at this point that layoffs will occur.  The big question is how many people will be affected.  Michael Arrington, who broke the story, claimed that 20 percent of Yahoo's employees - or around 2,500 individuals - will get cut, and he stuck by that figure even after Yahoo called it "misleading and inaccurate."

Kara Swisher, meanwhile, wrote, "[T]he layoffs . . . will be closer to 10 percent and be almost completely centered on the product organization under Chief Product Officer Blake Irving, said sources close to the situation. . . .  That would mean layoffs of about 650, since that part of Yahoo has about 6,500 employees."

So we'll see what happens.

Either way, though, it looks like the company is preparing to slim down quite a bit.  And although that should save Yahoo some money, investors don't appear too excited about the idea, given that Yahoo's stock has fallen 1.58 percent so far today.

In comparison, the Dow and Nasdaq are only down 0.79 percent and 1.03 percent, respectively.

Should Google Buy Twitter, Yahoo Merge with AOL?

There is a lot of talk going on about what should or shouldn't happen among prominent Internet companies (as opposed to what actually is happening). For example, a lot of people have been saying Google should buy Twitter. In many ways, such move would make a great deal of sense for Google, who is looking to up the ante on the social front. Twitter combined with YouTube would be huge for such an initiative. John Battelle makes a case for why this is pretty unlikely though.

He says Twitter won't sell, and that they're in it for the "immortality", not the money. He writes:

Those who decide whether Twitter goes to Google pretty much come down to a handful of folks: Founders Evan Williams, Jack Dorsey, and Biz Stone, with COO Dick Costolo and Twitter's investors and other Board members (Fred Wilson, Peter Fenton, and Bijan Sabet). I know most of these guys well enough to say this with confidence: They don't want to sell, and even more importantly, they don't need to.

Now, sure, Google can write a ridiculous check, and perhaps, that might sway the key folks (management). But I doubt it. Why? Because nearly all of them have already sold a company to Google - Blogger (Evan and Biz) or Feeedburner (Dick). And, well, they didn't stick around, did they?

He also says Google won't buy Twitter because Google's learning to be patient.

According to a post from Michael Arrington, Yahoo might as well be dead (and is "the ugly girl at the dance"), because nobody wants to do deals with them. By nobody, we mean Yelp and Foursquare. In reality, Yahoo is far from dead, and they do continue to make strategic deals with other companies. A certain search and advertising deal with Microsoft comes to mind. He's certainly not wrong in that the company has its problems, but it might be a little premature to write its epitaph. Yahoo still has millions of users.

Should AOL and Yahoo merge? Henry Blodget at Silicon Alley Insider makes another interesting case for why the two "struggling Internet giants" should (and says "Big Investors" are calling for it).

Among the reasons he gives are that the two companies run very similar businesses with various similar products. "Yahoo and AOL are both basically media companies," he writes. "They both use technology extensively, but their core competency is producing content to attract an audience and then selling display ads against that audience. They also both operate duplicative mail, instant-messaging, sports, finance, news, maps, and other services, all of which currently compete with each other. That is senseless. By combining, Yahoo and AOL would achieve greater scale and reduce duplication."

Should Google Buy Twitter, Yahoo Merge with AOL?

There is a lot of talk going on about what should or shouldn't happen among prominent Internet companies (as opposed to what actually is happening). For example, a lot of people have been saying Google should buy Twitter. In many ways, such move would make a great deal of sense for Google, who is looking to up the ante on the social front. Twitter combined with YouTube would be huge for such an initiative. John Battelle makes a case for why this is pretty unlikely though.

He says Twitter won't sell, and that they're in it for the "immortality", not the money. He writes:

Those who decide whether Twitter goes to Google pretty much come down to a handful of folks: Founders Evan Williams, Jack Dorsey, and Biz Stone, with COO Dick Costolo and Twitter's investors and other Board members (Fred Wilson, Peter Fenton, and Bijan Sabet). I know most of these guys well enough to say this with confidence: They don't want to sell, and even more importantly, they don't need to.

Now, sure, Google can write a ridiculous check, and perhaps, that might sway the key folks (management). But I doubt it. Why? Because nearly all of them have already sold a company to Google - Blogger (Evan and Biz) or Feeedburner (Dick). And, well, they didn't stick around, did they?

He also says Google won't buy Twitter because Google's learning to be patient.

According to a post from Michael Arrington, Yahoo might as well be dead (and is "the ugly girl at the dance"), because nobody wants to do deals with them. By nobody, we mean Yelp and Foursquare. In reality, Yahoo is far from dead, and they do continue to make strategic deals with other companies. A certain search and advertising deal with Microsoft comes to mind. He's certainly not wrong in that the company has its problems, but it might be a little premature to write its epitaph. Yahoo still has millions of users.

Should AOL and Yahoo merge? Henry Blodget at Silicon Alley Insider makes another interesting case for why the two "struggling Internet giants" should (and says "Big Investors" are calling for it).

Among the reasons he gives are that the two companies run very similar businesses with various similar products. "Yahoo and AOL are both basically media companies," he writes. "They both use technology extensively, but their core competency is producing content to attract an audience and then selling display ads against that audience. They also both operate duplicative mail, instant-messaging, sports, finance, news, maps, and other services, all of which currently compete with each other. That is senseless. By combining, Yahoo and AOL would achieve greater scale and reduce duplication."